Bikkembergs is a brand known for its essential, minimal, yet strong style. For this project, I managed the kids’ activewear line, a stimulating opportunity to adapt and translate the brand’s identity for a younger audience.

The goal was to maintain the key elements that define Bikkembergs while creating a line that feels more playful and soft for kids, without losing strength and recognizability. The design focused on proportions, materials, and details that could convey the brand’s spirit in garments that are comfortable and functional for children, while staying true to the brand’s original aesthetic.

The result is a collection that balances identity and lightness, minimalism and freshness, creating harmony between the brand’s DNA and the needs of a kids’ line, producing pieces that are visually striking yet perfectly suited to play and movement.