App2Gym is a fitness app for which I developed the complete visual identity, from the logo to print and digital materials. The campaign was inspired by the idea of a “Modern Vitruvian”: a powerful expression of the human body as a perfectly harmonious machine, combining aesthetics and functionality. Every visual element was crafted to reflect this concept and guide users toward their fitness goals.

The visual identity balances energy with clarity — a study in contrasts, it merges dynamic, active forms with clean, minimal design. The result is a cohesive identity that conveys motivation, accessibility, and modernity, making the app immediately recognizable across all touchpoints. Thoughtful attention to typography, color palette, and layout ensures consistency and engagement in every application, from promotional materials to social media and in-app graphics.