YouSmile is a new dental studio for which I created the complete visual identity, from selecting style and colors to designing the logo, print materials, and social media content for the launch.

The logo is derived directly from the name YouSmile, using the S in “smile” to represent not only a welcoming smile from the studio, but also a smile as a symbol of excellent service, outstanding results, and customer satisfaction. The identity is designed to convey trust, warmth, and modernity, applied consistently across print, social media, interior and exterior signage, and spatial decor.

Every element of the visual system was crafted to guide the patient experience and reinforce the studio’s values. The result is a cohesive and recognizable brand, where simplicity, clarity, and positivity combine to transform a dental studio into a meaningful and inviting identity.