Calamara is a seaside restaurant built on stilts above the water, a place suspended between sky and sea, where every element of its visual identity was designed to capture the magic of the sunset and the deep connection with the surrounding nature. The entire project — from the logo to the graphic realization of the interiors — was conceived as a natural extension of the dining experience, transforming the restaurant into a visual narrative that accompanies guests from arrival to farewell.
The logo depicts a sun slowly descending toward the sea, interpreted with minimal lines and refined elegance. Its color palette, designed to follow the different moments of the day, reflects the rhythm of the restaurant: the bright, luminous tones of lunch, the warm and vibrant shades of happy hour, and the deep, intense colors of dinner. Each variation mirrors the shifting light of the sun and sea at sunset, evoking a sense of continuity with the environment and with the sensory experience of the place.
Beyond the logo, the identity expands across all touchpoints — digital, print, and promotional — creating a coherent and recognizable system. The result is a sophisticated yet serene atmosphere, embodying Calamara as a complete experience that unites taste, aesthetics, and visual memory.